We are a creative team who have been working together for over 13 years.

We've been responsible for some of New Zealand's biggest advertising campaigns, twice winning NBR Advertising Campaign of the year. Along the way we've collected a bunch of awards.

Currently we are joint creative directors at Origami, a boutique brand agency in Auckland, New Zealand.

If you like our ads and want more information, call Paul on +6421 636 022 or Daniel on +6421 671 801, or email paulmcgreevy@xtra.co.nz or daniel@danielcrayford.co.nz

We are a copywriter/art director team who have been working together at Lowe (NZ) for over 10 years.

We are a copywriter/art director team who have been working together at Lowe (NZ) for over 10 years.

We've been responsible for some of New Zealand's biggest advertising campaigns, twice winning NBR Advertising Campaign of the Year. Along the way we've collected a few awards.

We are now available for freelance work.

If you like our ads and want more information,
call Daniel on 021 671 801, Paul on 021 636 022, or email daniel@danielcrayford.co.nz

RECENT WORK:

Les Mills NZ

One of a series of street posters to launch the new Les Mills gym in Christchurch.

VODAFONE QATAR

Most of our recent work has been for Vodafone Qatar. Here are a print and TV example from the launch campaign.

FAVORITES:

GENESIS ENERGY

How to make people like a power company...

VODAFONE NZ - Nudies

Non-censored version available on request.

BLACK KNIGHT

A New Zealand icon brand.

Sales were up 104% after his aired.

BURGER KING - Himalayas.

Whopper ad for NZ, Australia and SE Asia.

VODAFONE - Girls and Boys.

Simple idea with a big song - can't go wrong.

BP ULTIMATE - More power.

BP had just become official suppliers of fuel to the Motorsport NZ Championship Race Series. This ad appeared in the race programme, and had to imply that Ultimate made your car go faster.

BURGER KING - Big Bloke Steak Sandwich.

What do guys REALLY want?

RECHARGE

Recharge resurrects dead batteries. With apologies to the Good News Bible.

AUCKLAND CITY COUNCIL - Space Wasted.

This, amazingly, was not a spec or proactive ad but an actual response to a real brief with a real budget.

VODAFONE NZ - Love Colour.

Retail can be fun.

BURGER KING - Orca.

A TV ad that only ran for a week, but quickly gained notoriety on YouTube.

VODAFONE - Warriors sponsorship.

Illustrated by comic book legend Karl Wills.

BURGER KING - Italian Chicken.

Lamborgini, super yacht, groupies, handmade loafers - just another day in the advertising world.

VODAFONE - Old rules are gone.

This had the Rolls Royce Owners Club absolutely spewing.

ANCIENT HISTORY:

HANDY ANDY

A simple (and slightly queasy) product demonstration using the glass floor of the Auckland Skytower.

VODAFONE - PXT

Our proudest claim-to-fame; inventing the word 'Pxt'.

This billboard won some accolades too.

(For overseas viewers of this site, the word 'Pxt' is used in New Zealand instead of 'MMS' or 'Picture Messaging'.

HONDA - Integra type R.

Again no budget and a stock shot of a white car.

VODAFONE -TXT (Sexual Healing)

Here's a couple of spots from 1999. Hard to believe that no one had ever heard of txt messaging prior to these ads. At the time we thought it was a novelty service that would never amount to anything. Oops.

VODAFONE - TXT (Meat Loaf)

WALKER WIRELESS - Instant Internet.

Larry Ellison from Oracle requested a copy of this ad to show his mates in the States how ISP advertising should be done.